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Caleb puts clients ' value before everything, and recognizes clients as a source of both intellectual asset
  and creativity.
Caleb knows that thorough communication with clients ' CEOs is critical to strengthening the applicability
  of our service, and practices by the knowledge.
Caleb practices what we consult to our clients first.
We are convinced that the principle of CWWP, or Consult What We Practice , improves the
  consulting performances.
Caleb considers the right compensation a part of high-quality service provision, and we adheres to
  the compensation guidelines.
Caleb focuses on moral justification, as pursuing justifiable consulting service is the foundation of
  building a better society.
Caleb do es neither entertain nor be entertained in order to offer honest services .
Caleb values people who work, and annually shares its profits with all its members .